Stewart Borg, co-founder of Bos Sires, has seen over the years how many cattle operations struggle because they were using the wrong genetics. Managing a large commercial cattle operation alongside his registered Brahmans, Stewart knows what it takes for a cow to succeed. Through personal experience, he has seen that very often cattle bred under the guise of profitability often fail to thrive in real-world environments.

Stewart has attempted to market his genetics in the U.S., but found a lack of companies or distributors that promote functional, real-world profitability genetics. This revelation highlighted the necessity for Bos Sires, not just to promote his own program, but that it is also challenging for Australian breeders to thoroughly evaluate breeders from other countries and identify those with truly productive cattle behind the scenes.