Clint and Darris Meitler have a rich history in cattle breeding and a steadfast commitment to functionality and productivity. Growing up on their family ranch, they learned the importance of breeding cattle that not only excelled in appearance but also performed effectively in real-world conditions. Their father, Gene Meitler, a pioneer of the industry, instilled values of practicality, emphasizing that cattle must be productive to sustain a viable operation.

The Meitlers focus on breeding cattle that have proven longevity, fertility, and adaptability. They do not chase EPD numbers; instead, they prioritize good cow families and the inherent traits that allow cattle to thrive in their environment.

Their experiences highlight the need for a return to foundational breeding principles. The Meitlers recognize that the mainstream cattle industry has often promoted extremes that compromise cattle functionality and sustainability. By advocating for cattle that can perform in diverse environments without relying on high-input genetics, they aim to address the fertility and productivity issues plaguing many herds today.