As Co-founders of Bos Sires for Honduras and founders of Corporación Agrícola y Ganadera de Honduras, the Montalvan brothers, Mario, Titi, and Elmer Montalvan are committed to improving cattle productivity throughout their country. Their mission is to help Hondurans understand the importance of adopting sustainable, fertile genetics that are adapted to the specific conditions of Honduras. They recognize that low productivity in the cattle industry is not primarily due to poor nutrition, but rather the use of non-fertile, high-input genetics. By promoting genetics that are better suited to local environments, they aim to transform cattle operations into more productive and sustainable systems. Through their work with Bos Sires and their own company, they seek to elevate cattle production standards and improve the livelihood of cattle producers across Honduras.