Legacy-Built, Profit- Driven genetics for the Cattleman

We are international co-operative offering genetics from the real cattlemen of the world who understand that raising cattle is not meant to be a game.

We are here to help feed the world and make raising cattle profitable and sustainable.

Old School Is the Right Way

Just like older music often has a depth and quality today’s trends can’t match, the same is true for cattle genetics. Our genetics reflect what Mother Nature intended: cattle that are naturally fertile and thrive on grass.

Many of our genetics trace back to or resemeble the cattle from the 1960s, when cattle were bred to excel in real-world conditions. Today’s industry often promotes data and genetics that fail in the field, leaving ranchers struggling.

We are preserving the legacy of traditional cattlemen and proving that their way wasn’t just better—it was right.

The Right Genetics

For the Right Environment

Different environments require different genetics. We are here to work with breeders to try to find the genetics that are best suited for their ranch. Instead of fighting mother nature by changing your environment to fit your cattle, we understand that is more logical to find the genetics that are best suited to your environment.

When a cow is raising a healthy calf every year on hardly any inputs, she is telling you that she is the “right kind” of cow for you.

Herd Sires

Vintage (Deceased ) Sires

Donor Females

Profitability for the Cattleman

If all the Universities, breeding consultants, genetic companies, and breed associations promote profitability, then why does the average breeder only last 4-7 years in the registered cattle industry?

We are bringing common sense back to the cattle industry. Isn’t it more logical to trust lifelong cattlemen with real-world experience instead of people who have never owned cattle?

Meet the Breeders

A true cattleman knows that a profitable cow raises a calf every year on minimal inputs, which is the definition of Sustainable Genetics.

By having cattle that eat less and thrive on grass-

  • Your feed costs drop drastically

  • You can run more cows per acre.

  • Your cattle maintain their body condition easier, which leads to higher fertility.

  • How much a cow consumes is highly heritable.

    (Average Daily DMI is 84% heritable in heifers)

  • Which all leads to actual or more profit.

In the United States, the cattle population in 2024 is the lowest it has been in over 50 years, and the productivity of the cattle herds is dropping.

Some researchers found that fertility is not very heritable because certain “indicators” for fertility are not very heritable with estimates less than 5%. We argue that those indicators are simply bad “indicators” of measuring fertility. When “indicators” that true cattlemen use to measure fertility are researched, the results say otherwise.

A study from Australia in 2021 found that AGECL (Age at detection of first corpus luteum/ when a heifer hits puberty) had a highly heritable estimate of 56%. Also, that PPAI (Postpartum anoestrus interval/ how long it takes for a cow to cycle back after calving) had a highly heritable estimate of 42%.

The Cattleman

Our Genetics come from breeders who stick to the principles of raising cattle

  • Cattle have to be able to thrive on GRASS, and not rely on supplemental feed

  • Bulls are hormonally Masculine and Females are hormonally Feminine.

  • Cows have to have a calf every year.

  • Cows have to have good feet, good udders, and raise a healthy calf.

  • Cattle work for the Rancher, the Rancher does not have to work for his cattle.

Livestock Judging and Consulting

Sadly, many of today’s livestock judges are rewarding animals that have no place in the real world. This only exacerbates the problem the livestock industry is in today because the general population is led to believe that these animals are the “best” the industry has to offer.

We would gladly judge a livestock show and reward the animals that have been bred by breeders who are trying to do the right thing.

Additionally, many of today’s livestock consultants have never actually owned a cow. Many are unintentionally misleading their clients by following the bad practices that have led us to where we are today.

We would gladly help producers that are struggling with their livestock operations by implementing the practices of the cattlemen.